Friday, April 4, 2008

2 comments:

Brian Spain said...

I saw this today and it reminded me of a recent MediaPost Marketing Daily email article. I looked it up, but the links appear to be dead - so I can't get to the full email. How inconvenient! Here is waht I was able to lift from the March 25th email:

Quality? Who Cares? Shoppers Now Favor Price, Convenience
by Sarah Mahoney
[Research] "Economic factors, such as gas prices and the housing market, are changing shoppers' habits drastically," says Scott Marden, director of marketing research at the Baltimore-based Vertis. "More than 90% are affected, and many are shopping closer to home, stocking up more and combining shopping trips." - Read the whole story...

Cheers,
Brian

Sean said...

We're currently placing our first online grocery order. I think I'm about to learn how inconvenient my life has been so far. Convenience is like Chinese handcuffs. It only works in one direction. As soon as I realize how easy it will be to order my groceries online, I will find the actual shopping experience (at least at some grocery chains) to be a hassle. But this is all in the context of lugging your stuff through Manhattan so I guess it's a bit skewed!